{"id":281,"date":"2021-11-08T14:23:05","date_gmt":"2021-11-08T10:53:05","guid":{"rendered":"https:\/\/parisashirazi.com\/?p=281"},"modified":"2022-09-12T15:58:14","modified_gmt":"2022-09-12T11:28:14","slug":"the-art-of-influence","status":"publish","type":"post","link":"https:\/\/parisashirazi.com\/site\/the-art-of-influence\/","title":{"rendered":"\u062c\u0630\u0628 \u0645\u062e\u0627\u0637\u0628 \u0686\u06af\u0648\u0646\u0647 \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200c\u0634\u0648\u062f\u061f"},"content":{"rendered":"\t\t
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\u062a\u0645\u0631\u06a9\u0632 \u0628\u0631 \u0627\u0631\u0632\u0634 \u0648 \u062a\u0645\u0627\u06cc\u0632<\/span><\/h4>

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\u0627\u06cc\u0646 \u0686\u0627\u0631\u0686\u0648\u0628 \u0646\u0647 \u062a\u0646\u0647\u0627 \u062f\u0631 \u0645\u0648\u0631\u062f \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0648 \u062e\u062f\u0645\u0627\u062a \u0627\u0639\u0645\u0627\u0644 \u0645\u06cc \u0634\u0648\u062f\u060c \u0628\u0644\u06a9\u0647 \u062f\u0631 \u0645\u0648\u0631\u062f \u0646\u062d\u0648\u0647 \u062f\u0631 \u0646\u0638\u0631 \u06af\u0631\u0641\u062a\u0646 \u0627\u0631\u0632\u0634 \u0648 \u0628\u0631\u0646\u062f \u0634\u062e\u0635\u06cc \u062e\u0648\u062f \u0646\u06cc\u0632 \u06a9\u0627\u0631\u0628\u0631\u062f \u062f\u0627\u0631\u062f.\u00a0\u06af\u0627\u06cc \u062a\u0648\u0635\u06cc\u0647 \u0645\u06cc \u06a9\u0646\u062f: “\u062f\u0631 \u06af\u0648\u0634\u0647 \u0633\u0645\u062a \u0631\u0627\u0633\u062a \u0628\u0627\u0644\u0627\u06cc \u0645\u0627\u062a\u0631\u06cc\u0633 \u0642\u0631\u0627\u0631 \u0628\u06af\u06cc\u0631\u06cc\u062f\u060c \u062c\u0627\u06cc\u06cc \u06a9\u0647 \u0645\u062c\u0645\u0648\u0639\u0647 \u0645\u0647\u0627\u0631\u062a \u0647\u0627\u06cc \u0645\u0646\u062d\u0635\u0631 \u0628\u0647 \u0641\u0631\u062f\u06cc \u062f\u0627\u0631\u06cc\u062f \u06a9\u0647 \u0628\u0633\u06cc\u0627\u0631 \u0627\u0631\u0632\u0634\u0645\u0646\u062f \u0627\u0633\u062a.”\u00a0“\u062f\u0631 \u0622\u0646 \u06af\u0648\u0634\u0647\u060c \u0634\u0645\u0627 \u0641\u0631\u0635\u062a \u0647\u0627\u06cc \u0628\u06cc\u0634\u062a\u0631\u06cc \u0628\u0647 \u062f\u0633\u062a \u062e\u0648\u0627\u0647\u06cc\u062f \u0622\u0648\u0631\u062f.”<\/span><\/p>

\u0627\u06cc\u062c\u0627\u062f \u0627\u0639\u062a\u0645\u0627\u062f<\/span><\/h4>

\u0628\u0631\u0627\u06cc \u062c\u0644\u0628 \u0627\u0639\u062a\u0645\u0627\u062f\u060c \u0628\u0627\u06cc\u062f \u0627\u0632 \u0647\u0631 \u062f\u0648 \u0631\u0627\u0647 \u067e\u06cc\u0634 \u0631\u0641\u062a.\u00a0\u06af\u0627\u06cc \u062a\u0623\u06a9\u06cc\u062f \u0645\u06cc \u06a9\u0646\u062f: \u00ab\u0627\u06af\u0631 \u062f\u0631 \u0632\u0646\u062f\u06af\u06cc \u0628\u0627 \u0627\u06cc\u0646 \u0641\u06a9\u0631 \u0628\u06af\u0630\u0631\u06cc\u062f \u06a9\u0647 \u00ab\u062e\u0648\u0628\u060c \u0628\u0647 \u0645\u062d\u0636 \u0627\u06cc\u0646\u06a9\u0647 \u0628\u0647 \u06a9\u0633\u06cc \u0627\u0639\u062a\u0645\u0627\u062f \u06a9\u0631\u062f\u060c \u0628\u0647 \u0645\u0646 \u0627\u0639\u062a\u0645\u0627\u062f \u0645\u06cc \u06a9\u0646\u0645\u00bb\u060c \u0645\u0648\u0641\u0642 \u0646\u062e\u0648\u0627\u0647\u06cc\u062f \u0634\u062f.\u00a0“\u0627\u0648\u0644 \u0628\u0627\u06cc\u062f \u0627\u0639\u062a\u0645\u0627\u062f \u06a9\u0646\u06cc.”\u00a0\u0627\u0648 \u0645\u062b\u0627\u0644 Zappos \u0631\u0627 \u0628\u0647 \u0627\u0634\u062a\u0631\u0627\u06a9 \u0645\u06cc\u200c\u06af\u0630\u0627\u0631\u062f \u06a9\u0647 \u062d\u0645\u0644 \u0648 \u0646\u0642\u0644 \u0631\u0627\u06cc\u06af\u0627\u0646 \u0631\u0627 \u0628\u0647 \u0647\u0631 \u062f\u0648 \u0637\u0631\u0641 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f\u060c \u0633\u06cc\u0627\u0633\u062a\u06cc \u06a9\u0647 \u0628\u0647 \u0631\u0627\u062d\u062a\u06cc \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0633\u062a \u0645\u0648\u0631\u062f \u0633\u0648\u0621 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0642\u0631\u0627\u0631 \u06af\u06cc\u0631\u062f.\u00a0\u0628\u0627 \u0627\u06cc\u0646 \u062d\u0627\u0644\u060c \u0627\u06cc\u0646 \u0634\u0631\u06a9\u062a \u0628\u0647 \u0637\u0648\u0631 \u067e\u06cc\u0634 \u0641\u0631\u0636 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062e\u0648\u062f \u0627\u0639\u062a\u0645\u0627\u062f \u062f\u0627\u0634\u062a\u060c \u06a9\u0647 \u0622\u0646\u0647\u0627 \u0631\u0627 \u062a\u0634\u0648\u06cc\u0642 \u0628\u0647 \u0633\u0641\u0627\u0631\u0634 \u0622\u0646\u0644\u0627\u06cc\u0646 \u06a9\u0641\u0634 \u06a9\u0631\u062f.\u00a0\u0627\u06cc\u0646 \u0627\u0639\u062a\u0645\u0627\u062f \u0645\u062a\u0642\u0627\u0628\u0644 \u062f\u0631 \u0646\u0647\u0627\u06cc\u062a \u067e\u0627\u06cc\u0647 \u0648 \u0627\u0633\u0627\u0633 \u0645\u0648\u0641\u0642\u06cc\u062a Zappos \u0631\u0627 \u0627\u06cc\u062c\u0627\u062f \u06a9\u0631\u062f.<\/span><\/p>

\u0628\u0627 \u0627\u0633\u062a\u0648\u0631\u06cc \u0627\u0632 \u06af\u0641\u062a\u0647\u200c\u0647\u0627\u06cc \u062e\u0648\u062f \u0646\u0633\u062e\u0647 \u067e\u0634\u062a\u06cc\u0628\u0627\u0646 \u062a\u0647\u06cc\u0647 \u06a9\u0646\u06cc\u062f<\/span><\/h4>

\u0647\u0631 \u0632\u0645\u0627\u0646 \u06a9\u0647 \u06af\u0627\u06cc \u062a\u0648\u0635\u06cc\u0647 \u0627\u06cc \u0645\u06cc \u06a9\u0646\u062f\u060c\u00a0\u0622\u0646 \u0631\u0627 \u0628\u0627 \u06cc\u06a9 \u062f\u0627\u0633\u062a\u0627\u0646 \u067e\u0634\u062a\u06cc\u0628\u0627\u0646\u06cc<\/a>\u00a0\u0645\u06cc \u06a9\u0646\u062f.\u00a0\u0627\u0648 \u0645\u06cc\u200c\u06af\u0648\u06cc\u062f: \u00ab\u0642\u0635\u0647\u200c\u06af\u0648\u06cc\u06cc \u0627\u0628\u0632\u0627\u0631 \u0642\u062f\u0631\u062a\u0645\u0646\u062f\u06cc \u0627\u0633\u062a. \u062f\u0627\u0633\u062a\u0627\u0646\u200c\u0647\u0627 \u062e\u0627\u0637\u0631\u0647\u200c\u0627\u0646\u06af\u06cc\u0632 \u0647\u0633\u062a\u0646\u062f\u060c \u062f\u0627\u0633\u062a\u0627\u0646\u200c\u0647\u0627 \u0642\u0627\u0628\u0644 \u0631\u0648\u0627\u06cc\u062a \u0647\u0633\u062a\u0646\u062f\u060c \u062f\u0627\u0633\u062a\u0627\u0646\u200c\u0647\u0627 \u06cc\u062e \u0631\u0627 \u0645\u06cc\u200c\u0634\u06a9\u0646\u0646\u062f.\u00bb\u00a0\u0627\u0648 \u062f\u0648 \u0631\u0648\u0634 \u0645\u0644\u0645\u0648\u0633 \u0631\u0627 \u0628\u0647 \u0627\u0634\u062a\u0631\u0627\u06a9 \u0645\u06cc \u06af\u0630\u0627\u0631\u062f \u06a9\u0647 \u0645\u06cc \u062a\u0648\u0627\u0646\u06cc\u062f \u0646\u062d\u0648\u0647 \u0628\u0631\u0642\u0631\u0627\u0631\u06cc \u0627\u0631\u062a\u0628\u0627\u0637 \u062e\u0648\u062f \u0631\u0627 \u0628\u0647\u0628\u0648\u062f \u0628\u062e\u0634\u06cc\u062f.<\/span><\/p>

“The opposite of success is not failure; the opposite of success should be learning.”\u00a0 <\/span><\/span><\/span>Guy Kawasaki\u00a0<\/span><\/h5>
-on the art of influence and cutting through the noise.<\/span><\/h5>
Four ways to engage your audience<\/strong><\/span><\/h5>
1. Benefit the other<\/span><\/h5>
2. Focus on differentiation & value<\/span><\/h5>
3. Build trust<\/span><\/h5>
4. Back up your recommendations with a story\u00a0<\/span><\/h5>
to review more please refer to Ideo<\/a> <\/strong>design website.<\/span><\/h5><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

\u0686\u0647\u0627\u0631 \u0631\u0627\u0647 \u0628\u0631\u0627\u06cc \u062c\u0630\u0628 \u0645\u062e\u0627\u0637\u0628 \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f. \u0628\u0647 \u0646\u0641\u0639 \u062f\u06cc\u06af\u0631\u06cc \u0639\u0645\u0644 \u06a9\u0631\u062f\u0646\u060c \u062a\u0645\u0631\u06a9\u0632 \u0628\u0631 \u0627\u0631\u0632\u0634 \u0648 \u062a\u0645\u0627\u06cc\u0632\u060c \u0627\u06cc\u062c\u0627\u062f \u0627\u0639\u062a\u0645\u0627\u062f\u060c \u067e\u0634\u062a\u06cc\u0628\u0627\u0646\u06cc \u0627\u0632 \u0637\u0631\u06cc\u0642 \u062f\u0627\u0633\u062a\u0627\u0646\u200c\u0633\u0631\u0627\u06cc\u06cc \u06cc\u0627 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