{"id":527,"date":"2021-12-01T17:27:23","date_gmt":"2021-12-01T13:57:23","guid":{"rendered":"http:\/\/parisashirazi.com\/?p=527"},"modified":"2022-12-18T12:08:25","modified_gmt":"2022-12-18T08:38:25","slug":"%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%da%98%db%8c-%d8%aa%d8%ac%d8%b1%d8%a8%d9%87-%da%a9%d8%a7%d8%b1%d8%a8%d8%b1%db%8c-%da%86%db%8c%d8%b3%d8%aa-%d9%88-%da%86%d9%87-%da%a9%d8%a7%d8%b1%d8%a8","status":"publish","type":"post","link":"https:\/\/parisashirazi.com\/site\/%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%da%98%db%8c-%d8%aa%d8%ac%d8%b1%d8%a8%d9%87-%da%a9%d8%a7%d8%b1%d8%a8%d8%b1%db%8c-%da%86%db%8c%d8%b3%d8%aa-%d9%88-%da%86%d9%87-%da%a9%d8%a7%d8%b1%d8%a8\/","title":{"rendered":"\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u062a\u062c\u0631\u0628\u0647\u200c\u06a9\u0627\u0631\u0628\u0631\u06cc \u0686\u06cc\u0633\u062a \u0648 \u0686\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u062f\u0627\u0631\u062f\u061f"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"527\" class=\"elementor elementor-527\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7445b24 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7445b24\" data-element_type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[{&quot;jet_parallax_layout_image&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;_id&quot;:&quot;dc163ad&quot;,&quot;jet_parallax_layout_image_tablet&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_image_mobile&quot;:{&quot;url&quot;:&quot;&quot;,&quot;id&quot;:&quot;&quot;,&quot;size&quot;:&quot;&quot;},&quot;jet_parallax_layout_speed&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;jet_parallax_layout_type&quot;:&quot;scroll&quot;,&quot;jet_parallax_layout_direction&quot;:null,&quot;jet_parallax_layout_fx_direction&quot;:null,&quot;jet_parallax_layout_z_index&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x&quot;:50,&quot;jet_parallax_layout_bg_x_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_x_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y&quot;:50,&quot;jet_parallax_layout_bg_y_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_y_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size&quot;:&quot;auto&quot;,&quot;jet_parallax_layout_bg_size_tablet&quot;:&quot;&quot;,&quot;jet_parallax_layout_bg_size_mobile&quot;:&quot;&quot;,&quot;jet_parallax_layout_animation_prop&quot;:&quot;transform&quot;,&quot;jet_parallax_layout_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;]}],&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31224c7\" data-id=\"31224c7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08890ca elementor-widget elementor-widget-heading\" data-id=\"08890ca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u062a\u062c\u0631\u0628\u0647\u200c\u06a9\u0627\u0631\u0628\u0631\u06cc \u0686\u06cc\u0633\u062a \u0648 \u0686\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u062f\u0627\u0631\u062f\u061f<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e714d94 elementor-widget elementor-widget-text-editor\" data-id=\"e714d94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong><span style=\"letter-spacing: 0px; color: #000000;\">\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u062a\u062c\u0631\u0628\u0647\u200c\u06a9\u0627\u0631\u0628\u0631\u06cc\u00a0<\/span><\/strong><\/h2><p><span style=\"letter-spacing: 0px; color: #000000;\">\u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc \u0648 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0622\u0646 \u06cc\u06a9 \u0646\u0642\u0634\u0647 \u0631\u0627\u0647 \u0628\u0631\u0627\u06cc \u062a\u0639\u0628\u06cc\u0647 \u062a\u062c\u0631\u0628\u0647\u200c\u06a9\u0627\u0631\u0628\u0631 \u062f\u0631 \u0633\u0627\u0632\u0645\u0627\u0646 \u0627\u06cc\u062c\u0627\u062f \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0646\u0642\u0634\u200c\u0647\u0627 \u0648 \u0645\u0633\u0626\u0648\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u062a\u06cc\u0645 UX \u0648 \u0641\u0631\u0622\u06cc\u0646\u062f\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0622\u0646 \u0637\u0631\u0627\u062d\u06cc \u062a\u062c\u0631\u0628\u0647 \u0628\u0647 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0648 \u062e\u062f\u0645\u0627\u062a \u0627\u0636\u0627\u0641\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a \u0631\u0627 \u0645\u0634\u062e\u0635 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0648 \u06cc\u06a9 \u062a\u062c\u0631\u0628\u0647\u200c\u06a9\u0627\u0631\u0628\u0631\u06cc \u0645\u0646\u0627\u0633\u0628 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0634\u0645\u0627 \u0631\u0627 \u0627\u06cc\u062c\u0627\u062f \u0645\u06cc\u200c\u06a9\u0646\u062f. <\/span>\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc UX \u0686\u0634\u0645 \u0627\u0646\u062f\u0627\u0632 \u0645\u062d\u0635\u0648\u0644\u06cc \u0631\u0627 \u06a9\u0647 \u0637\u0631\u0627\u062d\u06cc 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\u06cc\u06a9 \u06a9\u0645\u067e\u0627\u0646\u06cc \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0627\u0632 \u0627\u0631\u0632\u0634 UX \u062f\u0631 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0648 \u062e\u062f\u0645\u0627\u062a \u062e\u0648\u062f \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u062f \u062a\u0627 \u0633\u0627\u0632\u0645\u0627\u0646 \u062e\u0648\u062f \u0631\u0627 \u0646\u06cc\u0632 \u0628\u0647\u0628\u0648\u062f \u0628\u062e\u0634\u062f.<\/span><br \/><span style=\"color: #000000;\">\u0627\u0645\u0627 \u062a\u0648\u0627\u0646\u0627\u06cc\u06cc \u06cc\u06a9 \u0633\u0627\u0632\u0645\u0627\u0646 \u0628\u0631\u0627\u06cc \u0628\u0647\u0631\u0647\u200c\u0645\u0646\u062f\u06cc \u0627\u0632 UX <a style=\"color: #000000;\" href=\"https:\/\/parisashirazi.com\/the-best-designers-are-business-strategists\/\">\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9<\/a> \u0628\u0647 \u0633\u0637\u062d \u0628\u0644\u0648\u063a UX \u0622\u0646 \u06cc\u0627 UX Maturity \u0628\u0633\u062a\u06af\u06cc \u062f\u0627\u0631\u062f \u0648 \u062f\u0631 \u0628\u0627\u0644\u0627\u062a\u0631\u06cc\u0646 \u062d\u062f \u0633\u0637\u0648\u062d \u0628\u0644\u0648\u063a UX\u060c \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631 \u0648 \u0645\u0634\u062a\u0631\u06cc \u0628\u0647 \u0645\u0648\u062a\u0648\u0631 \u06cc\u06a9 \u0641\u0631\u0647\u0646\u06af \u062a\u062c\u0631\u0628\u0647 \u0645\u062d\u0648\u0631 \u062a\u0628\u062f\u06cc\u0644 \u0634\u062f\u0647 \u06a9\u0647 \u0645\u0646\u062c\u0631 \u0628\u0647 \u0627\u0631\u062a\u0642\u0627\u060c \u0631\u0634\u062f \u0648 \u0646\u0648\u0622\u0648\u0631\u06cc \u0633\u0627\u0632\u0645\u0627\u0646\u06cc \u0645\u06cc\u200c\u0634\u0648\u062f\u060c \u062f\u0631 \u0646\u062a\u06cc\u062c\u0647 \u06cc\u06a9 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0648 \u06cc\u0627 \u06cc\u06a9 \u0633\u0627\u0632\u0645\u0627\u0646 \u0632\u0645\u0627\u0646\u06cc \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0627\u0632 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u062a\u062c\u0631\u0628\u0647\u200c\u06a9\u0627\u0631\u0628\u0631\u06cc \u062f\u0631 \u06a9\u0627\u0631 \u062e\u0648\u062f \u0628\u0647\u0631\u0647 \u0628\u0628\u0631\u062f \u06a9\u0647 \u0633\u0627\u0632\u0645\u0627\u0646 \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u0633\u0645\u062a \u0628\u0644\u0648\u063a \u0631\u0633\u0627\u0646\u062f\u0647 \u0648 \u0627\u0632 \u062a\u062c\u0627\u0631\u0628 \u062e\u0648\u062f \u062f\u0631\u0633 \u0628\u06af\u06cc\u0631\u062f.<\/span><\/p><h4><strong>\u0645\u0632\u0627\u06cc\u0627\u06cc \u0637\u0631\u0627\u062d\u06cc \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631 \u0628\u0631\u0627\u06cc \u0634\u0631\u06a9\u062a\u200c\u0647\u0627<\/strong><\/h4><p>\u0645\u0632\u0627\u06cc\u0627\u06cc\u06cc \u06a9\u0647 \u0637\u0631\u0627\u062d\u06cc UX \u0628\u0627 \u06a9\u06cc\u0641\u06cc\u062a \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0631 \u0628\u0627\u0632\u06af\u0634\u062a \u0633\u0631\u0645\u0627\u06cc\u0647 \u0648<a href=\"https:\/\/careerfoundry.com\/en\/blog\/ux-design\/what-is-ux-strategy\/\"> \u0645\u0648\u0641\u0642\u06cc\u062a \u0645\u062d\u0635\u0648\u0644<\/a> \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f\u060c \u0628\u0631\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0648 \u0630\u06cc\u0646\u0641\u0639\u0627\u0646 \u0628\u0647 \u0637\u0648\u0631 \u06cc\u06a9\u0633\u0627\u0646 \u0622\u0634\u06a9\u0627\u0631 \u0645\u06cc\u200c\u0634\u0648\u062f \u0632\u06cc\u0631\u0627 \u0622\u0646\u0647\u0627 \u0645\u0646\u0627\u0628\u0639 \u0648 \u0645\u0633\u0626\u0648\u0644\u06cc\u062a \u0628\u06cc\u0634\u062a\u0631\u06cc \u0631\u0627 \u0628\u0647 \u0637\u0631\u0627\u062d\u0627\u0646 UX \u0648\u0627\u06af\u0630\u0627\u0631 \u0645\u06cc\u200c\u06a9\u0646\u0646\u062f. \u0628\u0631\u0627\u0633\u0627\u0633 \u06af\u0632\u0627\u0631\u0634 <a href=\"https:\/\/www.elf.agency\/news\/2017\/4\/23\/design-driven-companies-outperform-the-sp-by-219-over-10-years\" target=\"_blank\" rel=\"noopener\">\u0645\u0648\u0633\u0633\u0647 \u0645\u062f\u06cc\u0631\u06cc\u062a<\/a> \u0637\u0631\u0627\u062d\u06cc\u060c \u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc \u062a\u062d\u062a \u0631\u0647\u0628\u0631\u06cc \u0637\u0631\u0627\u062d\u06cc \u0646\u0633\u0628\u062a \u0628\u0647 \u0634\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc \u0628\u062f\u0648\u0646 \u0637\u0631\u0627\u062d\u06cc \u062f\u0631 \u0631\u0627\u0633 \u062a\u0635\u0645\u06cc\u0645\u200c\u06af\u06cc\u0631\u06cc\u200c\u0647\u0627\u06cc \u0645\u062d\u0635\u0648\u0644 \u062e\u0648\u062f\u060c \u06f5\u06f0 \u062f\u0631\u0635\u062f \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0648\u0641\u0627\u062f\u0627\u0631\u062a\u0631\u060c \u06f4\u06f1 \u062f\u0631\u0635\u062f \u0633\u0647\u0645 \u0628\u0627\u0632\u0627\u0631 \u0648 \u06f4\u06f6 \u062f\u0631\u0635\u062f \u0645\u0632\u06cc\u062a \u0631\u0642\u0627\u0628\u062a\u06cc \u06a9\u0644\u06cc \u0628\u06cc\u0634\u062a\u0631 \u06af\u0632\u0627\u0631\u0634 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f.<\/p><p>\u0628\u0627 \u0627\u06cc\u0646 \u062d\u0627\u0644\u060c \u0628\u0631\u062e\u06cc \u0627\u0632 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0647\u0646\u0648\u0632 \u062f\u0631 \u0645\u0648\u0631\u062f \u0627\u06cc\u0646\u06a9\u0647 \u0637\u0631\u0627\u062d\u0627\u0646 UX \u062f\u0642\u06cc\u0642\u0627\u064b \u0686\u0647 \u06a9\u0627\u0631\u06cc \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f \u06cc\u0627 \u0686\u06af\u0648\u0646\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0647 \u06cc\u06a9 \u0634\u0631\u06a9\u062a \u062f\u0631 \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u0627\u0647\u062f\u0627\u0641 \u062e\u0648\u062f \u06a9\u0645\u06a9 \u06a9\u0646\u0646\u062f\u060c \u06af\u0646\u06af \u0648 \u06af\u06cc\u062c \u0628\u0627\u0634\u0646\u062f. \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u06cc\u06a9 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc UX \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0627\u06cc\u0646 \u0627\u0645\u06a9\u0627\u0646 \u0631\u0627 \u0645\u06cc\u200c\u062f\u0647\u062f \u062a\u0627 \u0628\u0628\u06cc\u0646\u0646\u062f \u062a\u06cc\u0645 UX \u0622\u0646\u0647\u0627 \u062f\u0642\u06cc\u0642\u0627\u064b \u0631\u0648\u06cc \u0686\u0647 \u0686\u06cc\u0632\u06cc \u06a9\u0627\u0631 \u0645\u06cc\u200c\u06a9\u0646\u062f\u060c \u0686\u06af\u0648\u0646\u0647 \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0631\u0627\u06cc \u0634\u0631\u06a9\u062a \u0622\u0646\u0647\u0627 \u0627\u0631\u0632\u0634 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f \u0648 \u0622\u0646\u0647\u0627 \u0631\u0627 \u0627\u0632 \u0633\u0631\u0645\u0627\u06cc\u0647\u200c\u06af\u0630\u0627\u0631\u06cc \u062f\u0631\u0633\u062a \u0628\u0631\u0627\u06cc \u0631\u0641\u0639 \u062e\u0637\u0627\u0647\u0627\u06cc \u0645\u0648\u062c\u0648\u062f \u0646\u062c\u0627\u062a \u062f\u0647\u062f.<\/p><h4><strong>\u0645\u0632\u0627\u06cc\u0627 \u0628\u0631\u0627\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631\u0647\u0627<\/strong><\/h4><p id=\"ux-strategy-helps-company-executives-see-the-benefit-of-ux-design\" class=\"intext-cta__blog-title\">1. \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc UX \u0628\u0647 \u0645\u062f\u06cc\u0631\u0627\u0646 \u0634\u0631\u06a9\u062a \u06a9\u0645\u06a9 \u0645\u06cc \u06a9\u0646\u062f \u062a\u0627 \u0645\u0632\u0627\u06cc\u0627\u06cc \u0637\u0631\u0627\u062d\u06cc UX \u0631\u0627 \u0628\u0628\u06cc\u0646\u0646\u062f.<\/p><p id=\"ux-strategy-provides-a-clear-initiative-and-measure-of-success\" class=\"intext-cta__blog-title\">2. \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc UX \u06cc\u06a9 \u0627\u0628\u062a\u06a9\u0627\u0631 \u0639\u0645\u0644 \u0648 \u0645\u0639\u06cc\u0627\u0631 \u0645\u0648\u0641\u0642\u06cc\u062a \u0631\u0627 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u062f.<\/p><p id=\"ux-strategy-gives-all-team-members-an-understanding-of-the-user-and-keeps-them-on-the-same-pagenbsp\" class=\"intext-cta__blog-title\">3. \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc UX \u0628\u0647 \u0647\u0645\u0647 \u0627\u0639\u0636\u0627\u06cc \u062a\u06cc\u0645 \u062f\u0631\u06a9 \u062f\u0631\u0633\u062a\u06cc \u0627\u0632 \u06a9\u0627\u0631\u0628\u0631 \u0645\u06cc\u200c\u062f\u0647\u062f \u0648 \u0622\u0646\u0647\u0627 \u0631\u0627 \u062f\u0631 \u0647\u0648\u0634\u06cc\u0627\u0631 \u0646\u06af\u0647 \u0645\u06cc\u200c\u062f\u0627\u0631\u062f.<\/p><p id=\"ux-strategy-bridges-the-gap-between-brand-promise-and-actual-customer-experience\" class=\"intext-cta__blog-title\">4. \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc UX \u0634\u06a9\u0627\u0641 \u0628\u06cc\u0646 \u0648\u0639\u062f\u0647 \u0628\u0631\u0646\u062f \u0648 \u062a\u062c\u0631\u0628\u0647 \u0648\u0627\u0642\u0639\u06cc \u0645\u0634\u062a\u0631\u06cc \u0631\u0627 \u067e\u0631 \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p><h3 id=\"What-are-the-elements-of-a-UX-strategy?\"><strong>\u0639\u0646\u0627\u0635\u0631 \u0627\u0635\u0644\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc UX \u0686\u06cc\u0633\u062a\u061f<\/strong><\/h3><p>\u062a\u0648\u0633\u0637 \u06af\u0631\u0648\u0647 <a href=\"https:\/\/www.nngroup.com\/articles\/ux-strategy\/\" target=\"_blank\" rel=\"noopener\">\u0646\u06cc\u0644\u0633\u0646 \u0646\u0648\u0631\u0645\u0646<\/a> \u0633\u0647 \u0639\u0646\u0635\u0631 \u0627\u0635\u0644\u06cc \u06a9\u0647 \u06cc\u06a9 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc UX \u0631\u0627 \u062a\u0634\u06a9\u06cc\u0644 \u0645\u06cc\u200c\u062f\u0647\u0646\u062f \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u0648 \u0627\u0639\u0644\u0627\u0645 \u0634\u062f\u0647 \u0627\u0633\u062a: <strong>\u0686\u0634\u0645 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\u062f\u0631\u0633\u062a\u060c \u0628\u0627\u0632\u0637\u0631\u0627\u062d\u06cc \u0648 \u062a\u06a9\u0631\u0627\u0631 \u062f\u0627\u0631\u062f. \u062f\u0631 \u0627\u0628\u062a\u062f\u0627\u06cc \u0627\u0645\u0631 \u0628\u06cc\u0634 \u0627\u0632 \u062d\u062f \u062f\u0631\u06af\u06cc\u0631 \u062a\u0639\u06cc\u06cc\u0646 \u0627\u0647\u062f\u0627\u0641 \u0648 \u062c\u062f\u0648\u0644 \u0632\u0645\u0627\u0646\u06cc \u062e\u0627\u0635 \u0646\u0634\u0648\u06cc\u062f. \u0645\u0647\u0645\u200c\u062a\u0631\u06cc\u0646 \u0686\u06cc\u0632 \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u0634\u0645\u0627 \u06cc\u06a9 \u0686\u0634\u0645 \u0627\u0646\u062f\u0627\u0632 \u0631\u0648\u0634\u0646 \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u06cc\u062f \u06a9\u0647 \u0647\u0645\u0647 \u0628\u0627 \u0622\u0646 \u0647\u0645\u0627\u0647\u0646\u06af \u0647\u0633\u062a\u0646\u062f \u0648 \u06cc\u06a9 \u0628\u0631\u0646\u0627\u0645\u0647 \u0639\u0645\u0644 \u0628\u0631\u0627\u06cc \u0686\u06af\u0648\u0646\u06af\u06cc \u0631\u0633\u06cc\u062f\u0646 \u0628\u0647 \u0622\u0646\u062c\u0627. \u062f\u0631 \u0637\u0648\u0644 \u0645\u0633\u06cc\u0631 \u062c\u0632\u0626\u06cc\u0627\u062a \u062f\u0642\u06cc\u0642 \u062a\u0631\u06cc \u0631\u0627 \u0628\u0631\u0631\u0633\u06cc \u062e\u0648\u0627\u0647\u06cc\u062f \u06a9\u0631\u062f.<\/p><p>\u062f\u0631\u0646\u0647\u0627\u06cc\u062a \u0628\u0631\u0627\u06cc \u062f\u0627\u0634\u062a\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc \u0645\u0646\u0627\u0633\u0628 \u0646\u06cc\u0627\u0632\u0645\u0646\u062f<a href=\"https:\/\/parisashirazi.com\/%d8%a7%d8%b3%d8%aa%d8%b1%d8%a7%d8%aa%da%98%db%8c-%da%a9%d8%b3%d8%a8-%d9%88-%da%a9%d8%a7%d8%b1-%da%86%db%8c%d8%b3%d8%aa%d8%9f\/\"> \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631<\/a> \u0645\u062a\u0646\u0627\u0633\u0628 \u0628\u0627 \u062d\u0648\u0632\u0647 \u06a9\u0627\u0631\u06cc \u0634\u0631\u06a9\u062a \u062e\u0648\u062f \u0647\u0633\u062a\u06cc\u062f.<\/p><p dir=\"ltr\" style=\"text-align: left;\"><span style=\"color: #000000;\"><span style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-size: 14px; font-family: Tahoma, sans-serif;\"><a style=\"color: #000000;\" href=\"https:\/\/uxdesign.cc\/ux-strategy-giving-your-product-an-edge-f33d2ab9cf25\" target=\"_blank\" rel=\"noopener\">UX Strategy<\/a> creates a roadmap for embedding user experience with an organization. It defines the roles and responsibilities of the UX team and the processes through which experience design is incorporated into products and services.\u00a0<\/span><span style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-size: 14px; font-family: Tahoma, sans-serif;\">Strategic UX is the way that UX design can help a company move its organizational strategy forward.<\/span><\/span><br \/><span style=\"color: #000000;\"><span style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-size: 14px; font-family: Tahoma, sans-serif;\">Through Strategic UX the company can leverage the value of UX in products, to improve its internal business processes and to drive an agile, customer-centric strategy going forward.\u00a0<\/span><span style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-size: 14px; font-family: Tahoma, sans-serif;\">An organization\u2019s ability to benefit from Strategic UX depends on its UX Maturity level. At the highest levels of UX maturity, user and customer experience become the engine of an experience-centric culture that leads to organizational growth and innovation.<\/span><\/span><br \/><span style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-size: 14px; font-family: Tahoma, sans-serif; color: #000000;\">Charles B. Kreitzberg, PhD<\/span><br \/><span style=\"font-variant-ligatures: normal; font-variant-caps: normal; font-size: 14px; font-family: Tahoma, sans-serif; color: #000000;\">Principal, Cognetics Interactive<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u062a\u062c\u0631\u0628\u0647 \u06a9\u0627\u0631\u0628\u0631\u06cc \u0648 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0622\u0646 \u06cc\u06a9 \u0646\u0642\u0634\u0647 \u0631\u0627\u0647 \u0628\u0631\u0627\u06cc \u062a\u0639\u0628\u06cc\u0647 \u062a\u062c\u0631\u0628\u0647\u200c\u06a9\u0627\u0631\u0628\u0631 \u062f\u0631 \u0633\u0627\u0632\u0645\u0627\u0646 \u0627\u06cc\u062c\u0627\u062f \u0645\u06cc\u200c\u06a9\u0646\u062f. \u0646\u0642\u0634\u200c\u0647\u0627 \u0648 \u0645\u0633\u0626\u0648\u0644\u06cc\u062a\u200c\u0647\u0627\u06cc \u062a\u06cc\u0645 UX \u0648 \u0641\u0631\u0622\u06cc\u0646\u062f\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u0622\u0646 \u0637\u0631\u0627\u062d\u06cc \u062a\u062c\u0631\u0628\u0647 \u0628\u0647 \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0648 \u062e\u062f\u0645\u0627\u062a \u0627\u0636\u0627\u0641\u0647 \u0634\u062f\u0647 \u0627\u0633\u062a \u0631\u0627 \u0645\u0634\u062e\u0635 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0648 \u06cc\u06a9 \u062a\u062c\u0631\u0628\u0647\u200c\u06a9\u0627\u0631\u0628\u0631\u06cc \u0645\u0646\u0627\u0633\u0628 \u06a9\u0633\u0628\u200c\u0648\u06a9\u0627\u0631 \u0634\u0645\u0627 \u0631\u0627 \u0627\u06cc\u062c\u0627\u062f \u0645\u06cc\u200c\u06a9\u0646\u062f.<\/p>\n","protected":false},"author":1,"featured_media":528,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"podcast_url":"","podcast_explicit":"no","podcast_captioned":false,"podcast_duration":"","podcast_filesize":0,"podcast_mime":"","enclosure":"","podcast_season_number":"","podcast_episode_number":"","podcast_episode_type":"none","podcast_transcript":"","footnotes":""},"categories":[1],"tags":[],"podcasting_podcasts":[],"class_list":["post-527","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u062a\u062c\u0631\u0628\u0647\u200c\u06a9\u0627\u0631\u0628\u0631\u06cc \u0686\u06cc\u0633\u062a \u0648 \u0686\u0647 \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc 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